search query: @indexterm Franchising / total: 231
reference: 195 / 231
Author: | Serraf, G. Thiriez, G. |
Title: | La demarche marketing dans le systeme franchise. Strategie et action : theorie et pratique. |
Journal: | Revue Francaise du Marketing
1986 : MAR-APR, 107, p. 73-90 |
Index terms: | FRANCHISING MARKETING MIX FRANCE |
Language: | fre |
Abstract: |
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