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| Author: | Cross, J. C. Walker, B. J. |
| Title: | Service marketing and franchising : a practical business marriage. |
| Journal: | Business Horizons
1987 : NOV-DEC, VOL. 30:6, p. 50-58 |
| Index terms: | SERVICE MARKETING FRANCHISING |
| Language: | eng |
| Abstract: |
SCIMA