search query: @indexterm Franchising / total: 231
reference: 174 / 231
Author: | Anand, P. |
Title: | Inducing franchisees to relinquish control : an attribution analysis. |
Journal: | Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 215-221 |
Index terms: | MARKETING RESEARCH FRANCHISING DECISION MAKING |
Language: | eng |
Abstract: |
SCIMA