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| Author: | Li, E. McLeod, R. Jr Rogers, J. |
| Title: | Marketing information systems in the fortune 500 companies: past, present, and future |
| Journal: | Journal of Management Information Systems
1993 : SUMMER, VOL. 10:1, p. 165-192 |
| Index terms: | COMPUTER USERS DECISION SUPPORT SYSTEMS MARKETING INFORMATION |
| Language: | eng |
| Abstract: | Soon after the concept of a management information system was introduced in the mid-1960s, marketers tailored it to their own unique needs, naming it the marketing information system (MKIS). Several studies have been conducted of how MKISs are used in the fortune 500 companies, and the authors compare their current findings to those of ten and eighteen years ago. It seems that both the MKIS support and the model use for the three levels of marketing management are more balanced today than ten years ago. |
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