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| Author: | Singh, S.N. Dalal, N. Spears, N. |
| Title: | Understanding Web home page perception |
| Journal: | European journal of information systems
2005 : SEP, VOL. 14:3, p. 288-302 |
| Index terms: | information Internet computer users models psychology |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | To design effective Web home pages (hereafter as: W. pg./ W. pgs.) in organizations, it is necessary to understand the fundamental drivers of user's perception (here as: pcpn.) of W. pgs. This study uses Kaplan's informational (as: info-al.) model of place pcpn. from the field of environmental psychology to predict that only two dimensions, that is, understanding of information on a W. pg., and the involvement potential of a W. pg., should adequately capture W. pg. pcpn. at a molar level. These dimensions' existence is empirically verified and valid scales are developed for measuring them. Using a W. pg. as a stimulus in a lab experiment, it is found that understanding and involvement together account for a significant amount of the variance in the attitude toward the W. pg. and in the intention to browse the underlying Web site. It is shown that the info-al. model is a parsimonious and powerful theoretical framework to measure users' pcpn. of W. pgs. and it could potentially serve as a guide to W. pg. design and testing efforts. |
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