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| Author: | Saint-Hubert, P. |
| Title: | Conseils pour reussir un outil informatique consacre au marketing direct. |
| Journal: | Revue Francaise du Marketing
1985 : NOV-DEC, 105, p. 59-65 |
| Index terms: | DIRECT RESPONSE MARKETING INFORMATION SYSTEMS COMPUTER USERS |
| Language: | fre |
| Abstract: |
SCIMA