search query: @indexterm CONSUMER INFORMATION / total: 234
reference: 68 / 234
Author: | Okechuku, C. |
Title: | The relationship of prior knowledge and involvement to advertising recall and evaluation |
Journal: | International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 115-130 |
Index terms: | ADVERTISING RESEARCH CONSUMER ATTITUDES CONSUMER INFORMATION PRODUCT INVOLVEMENT |
Language: | eng |
Abstract: |
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