search query: @indexterm CONSUMER INFORMATION / total: 234
reference: 68 / 234
| Author: | Okechuku, C. |
| Title: | The relationship of prior knowledge and involvement to advertising recall and evaluation |
| Journal: | International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 115-130 |
| Index terms: | ADVERTISING RESEARCH CONSUMER ATTITUDES CONSUMER INFORMATION PRODUCT INVOLVEMENT |
| Language: | eng |
| Abstract: |
SCIMA