search query: @indexterm CONSUMER INFORMATION / total: 234
reference: 69 / 234
| Author: | Dodson, J. |
| Title: | Strategic repositioning through the customer connection |
| Journal: | Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.4-7 |
| Index terms: | CUSTOMERS CONSUMER INFORMATION CONSUMER SATISFACTION MARKETING STRATEGY |
| Language: | eng |
| Abstract: | With the breakup of AT and T, US WEST had to structure its long-term plans to reflect changing customer needs. A side from the development of more responsive internal systems, the most important result has been an increased flow of new products and services, stimulating growth in customer lines and in revenues. To serve the customers in new ways, the first step is to get the customers' attention. This requires bold steps to reposition the company in the customer's thinking. The experience, how a company can successfully tie an identity strategy to a marketing strategy is presented. |
SCIMA