search query: @indexterm CONSUMER INFORMATION / total: 234
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| Author: | Miller, Th. O. |
| Title: | A customer's definition of anality ! Norand Corporation |
| Journal: | Journal of Business Strategy
1992 : JAN-FEB, VOL. 13:1, p.4-7 |
| Index terms: | CUSTOMERS CONSUMER INFORMATION CONSUMER SATISFACTION FEEDBACK INFORMATION SYSTEMS QUALITY ASSURANCE |
| Language: | eng |
| Abstract: | What's the best way to get "close to the customer"? In January 1990, Norand Corporation began to assemble elements of a comprehensive customer feedback system. The system was designed to develop a detailed pool of customer information to help drive product design , service, and support functions toward better customer responsiveness. In addition, this information could be used to augment the data needs of the company's new total quality commitment (TQC) processes. This effort aimed to develop the best, most comprehensive customer feedback system in the industry. |
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