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| Author: | Pen, B. |
| Title: | Database marketing en de waarde van een klant. |
| Journal: | Nijenrode Management Review
1996 : 1, p. 38-48 |
| Index terms: | MARKETING MANAGEMENT MARKETING STRATEGY CONSUMER INFORMATION CONSUMER RESEARCH DATA ANALYSIS LOYALTY |
| Language: | dut |
| Abstract: |
SCIMA