search query: @indexterm CONSUMER INFORMATION / total: 234
reference: 29 / 234
| Author: | Lee, A. Y. Sternthal, B. |
| Title: | The effects of positive mood on memory. |
| Journal: | Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 115-127 |
| Index terms: | Consumer behaviour Consumer information Brands Consumer research |
| Language: | eng |
| Abstract: | The authors examine the influence of mood on the retrieval of brand names. The results of four studies examining the effect of mood on the learning of brand names show that a positive mood enhances the learning of brand names in relation to a neutral mood. |
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