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| Author: | Garretson, J.A. Burton, S. |
| Title: | Effects of Nutrition Facts panel values, nutrition claims, and health claims on consumer attitudes, perceptions of disease-related risks, and trust |
| Journal: | Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 213-227 |
| Index terms: | CONSUMER ATTITUDES CONSUMER INFORMATION NUTRITION |
| Language: | eng |
| Abstract: | In a between-subjects experiment, the authors examine how difference in Nutrition Facts information on fat and fiber, coupled with differing claims for these nutrients (including multiple nutrient claims and a health claim), influence consumers' product evaluations, perceptions and awareness of disease risk, and trust of the claims and Nutrition Facts information. Results show that the Nutrition Facts information regarding fat affects consumers' evaluations and perceptions of disease risk but that information on fiber does not. |
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