search query: @indexterm CONSUMER INFORMATION / total: 234
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| Author: | Ratchford, B.T. |
| Title: | The economics of consumer knowledge |
| Journal: | Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 397-411 |
| Index terms: | CONSUMER CHOICE CONSUMER INFORMATION KNOWLEDGE |
| Language: | eng |
| Abstract: | While approaches to measuring the state of a consumer's knowledge are well developed much less is known about the relationships between knowledge and consumer choice and information search. The purpose of this article is to explore these relationships by treating consumer knowledge as human capital, which affects the full price of consumption and search activities. |
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