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| Author: | Shim, S. (et al.) |
| Title: | An online prepurchase intentions model: the role of intention to search |
| Journal: | Journal of Retailing
2001 : FALL, VOL. 77:3, p. 397-416 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER INFORMATION INTERNET MARKETING RESEARCH PURCHASING |
| Language: | eng |
| Abstract: | In this study, an Online Prepurchase Intentions Model is proposed and empirically tested in the context of search goods. The focus of this research is to determine whether intent to search the Internet for product information is key element for marketing researchers to employ in predicting consumers' Internet purchasing intentions. |
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