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| Author: | Rompf, P.D. Ricci, P. |
| Title: | Gratuitous referrals: A subset of visitor search activities and decision strategies at destination for travel-related services |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:2, p. 39-52 |
| Index terms: | Consumer information Decision making Leisure Marketing strategy Tourism |
| Language: | eng |
| Abstract: | This article analyses the phenomenon of at-destination venue search activity and decision making process utilised by visitors. It examined a subset of the sources often used by visitors, namely referrals from local residents. The results of two comparable studies show that a wide section of the local community may be frequently relied upon for information as well as the venue decision for lodging, foodservice and recreational services at the destination. Therefore more attention should be paid to the importance of marketing strategies also targeting those individuals who may receive inquiries for referrals from visitors. |
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