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| Author: | Shim, S. Gehrt, K.C. Siek, M. |
| Title: | Attitude and behavior regarding pleasure travel among mature consumers: A socialization perspective |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:2,p.69-81 |
| Index terms: | Attitudes Consumer information Questionnaires Regression analysis Social indicators Travel |
| Language: | eng |
| Abstract: | This paper examines the factors that influence mature consumers´ attitudes and behavior regarding pleasure travel. Mail questionnaries were used to collect the data (n=182). The results of several regression analyses indicate that socializational theory explains well attitude, behaviour and intentions regarding pleasure travel and the information seeking process. This study shows that consumers tend to use fewer informal socialization agents as their age advances. The number of people living in a household had a positive effect on the use of mass media. Whereas mature consumers who are married and working full-time are more likely to seek information from unconventional agents, such as the Internet. |
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