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Author: | Dell'Era, C. Verganti, R. |
Title: | Design-driven laboratories: organization and strategy of laboratories specialized in the development of radical design-driven innovations |
Journal: | R & D Management
2009 : JAN, VOL. 39:1, p. 1-20 |
Index terms: | design management innovation technological innovation r&d manufacturing case studies companies Italy |
Freeterms: | households |
Language: | eng |
Abstract: | Consumers are nowadays paying increasing attention on the socio-cultural product aspects. Hence, firms have to consider the need for linguistic, semantic, technological and functional innovations. This paper analyses nine in-depth case studies about companies developing radical design-driven innovations for the household environment. It is aimed to identify the basic characteristics of the companies' R&D organizations. Herein, introduced is a classification of design-driven laboratories (DDLs) that uncovers how specific organizational characteristics might ease different innovation strategies. |
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