search query: @indexterm CONSUMER INFORMATION / total: 234
reference: 90 / 234
| Author: | Defever, P. |
| Title: | L'utilisation de la communication electronique sur les lieux de vente. Une affaire de strategie. |
| Journal: | Revue Francaise du Marketing
1989 : MAY-JUL, 123, p. 5-13 |
| Index terms: | CONSUMER INFORMATION COMMUNICATION ELECTRONICS INDUSTRY HYPERMARKETS SHOPPING CENTRES BANKS |
| Language: | fre |
| Abstract: |
SCIMA