search query: @indexterm CONSUMER INFORMATION / total: 234
reference: 88 / 234
| Author: | McGill, A. L. Anand, P. |
| Title: | The effect of vivid attributes on the evaluation of alternatives: The role of differential attention and cognitive elaboration. |
| Journal: | Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 188-196 |
| Index terms: | CONSUMER RESEARCH CONSUMER INFORMATION CONSUMER ATTITUDES PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA