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| Author: | Brucks, M. Schurr, P. |
| Title: | The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16, p.409-419 |
| Index terms: | CONSUMER CHOICE BRAND CHOICE CONSUMER INFORMATION |
| Language: | eng |
| Abstract: | The bargaining purchase process is regarded as a multiattribute, multialternative choice in which the attribute values are subject to change. It is examined how bargainable attributes influence pre-purchase information search behaviour and choice outcomes. The role of the buyer's prior knowledge of attribute levels on bargaining and non-bargaining choice processes is also examined. |
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