search query: @indexterm CONSUMER INFORMATION / total: 234
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| Author: | Cole, C. Gaeth, G. |
| Title: | Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment |
| Journal: | Journal of Marketing Research
1990 : MAY, VOL. 27, p.175-184 |
| Index terms: | CONSUMER CHOICE CONSUMER BEHAVIOUR CONSUMER INFORMATION |
| Language: | eng |
| Abstract: | Three laboratory studies were made in which consumers were asked to select the most nutritious cereal from among three brands. Experiments 1,2 tested how age, cognitive style, and perceptual aid affect accuracy in choosing the most nutritious cereal. In Experiment 3, perceptual aid interacted with cognitive style influencing accuracy and decision time. The results suggest that perceptual aid reduced decision time and improved accuracy. |
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