search query: @indexterm CONSUMER INFORMATION / total: 234
reference: 80 / 234
Author: | Bloom, P. Reve, T. |
Title: | Transmitting signals to consumers for competitive advantage |
Journal: | Business Horizons
1990 : JUL-AUG, VOL. 33:4, p. 58-66 |
Index terms: | NEW PRODUCTS CONSUMER INFORMATION COMPETITIVENESS MARKETING |
Language: | eng |
Abstract: |
SCIMA