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| Author: | Veloutsou, C. A. Panigyrakis, G. G. |
| Title: | Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies |
| Journal: | Journal of Strategic Marketing
2001 : SEP, VOL. 9:3, p. 233-251 |
| Index terms: | Marketing strategy Consumer goods Brands Pharmaceutical industry Greece |
| Language: | eng |
| Abstract: | The authors examine the development of teams for effective brand management in various local markets. In particular, it investigates the way brand mangers in the fastmoving consumer goods and pharmaceutical industries comprehend team roles and activities by analysing the allocation of their working time and the perceived contact and significance of relationships with their interfaces. |
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