search query: @indexterm consumer goods / total: 236
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| Author: | Olbrich, R. |
| Title: | Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:4, p. 253-267 |
| Index terms: | Consumer goods Pricing |
| Language: | ger |
| Abstract: | The state of dependence within consumer goods distribution is point of issue of intensive scientific discussion for some time. The author of this article outlines the empirical starting-points and causations of the state of dependence between the branded goods manufacturers and the already high concentrated consumer goods retail sector. |
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