search query: @indexterm Consumer goods / total: 236
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| Author: | Ackerberg, D. A. |
| Title: | Advertising learning, and consumer choice in experience good markets: an empirical examination |
| Journal: | International Economic Review
2003 : AUG, VOL. 44:3, p. 1007-1040 |
| Index terms: | Consumer goods Consumer behaviour Consumer choice Advertising |
| Freeterms: | Nondurable goods |
| Language: | eng |
| Abstract: | The article empirically analyzes diffent effects of advertising in a nondurable, experience good market. A dynamic learning model of consumer behaviour is presented in which the author allows both "informative" effects of advertising and "prestige" or "image" effects of advertising. This learning model is estimated using consumer level panel data tracking grocery purchases and advertising exposures over time. |
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