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| Author: | Raskin, A. Ishida, M. (photos) |
| Title: | G-Shock and Awe |
| Journal: | Business 2.0
2003 : DEC, VOL. 4:11, p. 108-113 |
| Index terms: | Managers Marketing New products Consumer goods Brands Companies Japan Asia |
| Language: | eng |
| Abstract: | Kazuo Kashio's wild ideas have cost Casio some battles. But in today's copycat world of consumer electronics, he may be winning the war. |
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