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Author:Parks, B.
Title:Garmin finds the perfect spot
Journal:Business 2.0
2003 : DEC, VOL. 4:11, p. 64, 66
Index terms:Marketing
Brands
New products
Consumer goods
Managers
Companies
USA
Language:eng
Abstract:The article deals with how a maker of navigation tools for pilots became one of the fastest-growing brands in consumer electronics.
SCIMA record nr: 251963
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