search query: @indexterm Product differentiation / total: 236
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Author: | Chisholm, D. C. McMillan, M. S. Norman, G. |
Title: | Product differentiation and film-programming choice: do first-run movie theatres show the same films? |
Journal: | Journal of Cultural Economics
2010 : VOL. 34:2, p. 131-145 |
Index terms: | product differentiation film industry USA |
Freeterms: | similarity index cinemas motion-pictures industry studies |
Language: | eng |
Abstract: | An empirical analysis of product differentiation is presented using a new panel data set on film-programming choice in a major motion-pictures exhibition market in the USA. Two measures of product similarity are computed, and the determinants of strategic product differentiation are investigated in a multi-characteristic space. The evidence obtained is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. It is also suggested that the degree of product differentiation is negatively related to market size. Ownership seems to matter: theatres under common ownership make more similar programming choices than those with different owners. |
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