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| Author: | Eroglu, S. |
| Title: | The internationalization process of franchise systems : a conceptual model. |
| Journal: | International Marketing Review
1992 : VOL. 9:5, p. 19-30 |
| Index terms: | FRANCHISING INTERNATIONALIZATION COST BENEFIT ANALYSIS DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA