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Author: | Ogbuehi, A. O. Bellas, R. A. Jr. |
Title: | Decentralised R$D for global product development : strategic implications for the multinational corporation. |
Journal: | International Marketing Review
1992 : VOL. 9:5, p. 60-70 |
Index terms: | R&D DECENTRALISATION MULTINATIONAL COMPANIES CORPORATE STRATEGY |
Language: | eng |
Abstract: |
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