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Author: | Huszagh, S. M. Huszagh, F. W. McIntyre, F. S. |
Title: | International franchising in the context of competitive strategy and the theory of the firm. |
Journal: | International Marketing Review
1992 : VOL. 9:5, p. 5-18 |
Index terms: | FRANCHISING INTERNATIONAL COMPETITION FIRM (THEORY OF) |
Language: | eng |
Abstract: |
SCIMA