search query: @indexterm PHILOSOPHY / total: 237
reference: 147 / 237
| Author: | Zinkhan, G.M. Hirscheim, R. |
| Title: | Truth in marketing theory and research: an alternative perspective. |
| Journal: | Journal of Marketing
1992 : VOL.56:2, p.80-88 |
| Index terms: | MARKETING THEORY PHILOSOPHY SCIENTIFIC RESEARCH PRODUCT IMAGE BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA