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| Author: | Ramaseshan, B. Patton, M. |
| Title: | Factors influencing international channel choice of small business exporters |
| Journal: | International Marketing Review
1994 : VOL. 11:4, p.19-34 |
| Index terms: | DISTRIBUTION CHANNELS EXPORTS SMALL BUSINESS |
| Language: | eng |
| Abstract: | The choice of international distribution channels is of paramount importance to any industrial firm and a mistake in choice can be extremely costly to overcome in terms of time, resources and market opportunities. A significant finding of this study is that the factors influencing international channel choice in small firms in the water filtration and purification industry are different to the factors found in earlier studies in other industries and large firms. The results of this study will be useful in the formulation of policies and export promotion programmes for small businesses by government and export promotion agencies |
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