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| Author: | Hooley, G. |
| Title: | The marketing implications of foreign direct investment in private Hungarian firms |
| Journal: | International Marketing Review
1995 : VOL. 12:5, p. 7-17 |
| Index terms: | MARKETING HUNGARY FOREIGN INVESTMENT |
| Language: | eng |
| Abstract: | Since the collapse of the Berlin Wall and the accompanying social and political revolutions of 1989 a great deal has been written about the need to attract foreign investment, technology and managerial expertise to the countries of Eastern and Central Europe as means to encouraging the movement towards marketed economies. The paper explores the experience of foreign direct investment in Hungary. It concludes that the foreign company often brings to its domestic partner a longer term and more agressive business perspective, an enhanced export orientation. |
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