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Author:Singhapakdi, A. (et al.)
Title:Is cross-cultural similarity an indicator of similar marketing ethics?
Journal:Journal of Business Ethics
2001 : JUL I, VOL. 32:1, p. 55-68
Index terms:BUSINESS ETHICS
CORPORATE RESPONSIBILITY
PHILOSOPHY
CROSS-CULTURAL STUDIES
Language:eng
Abstract:Compares Australian marketers with those in the United States along lines that are particular to the study of ethics. The test measured two different moral philosophies, idealism and relativism, and compared perceptions of ethical problems, ethical intentions, and corporate ethical values.
SCIMA record nr: 222861
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