search query: @journal_id 1775 / total: 237
reference: 17 / 237
Author: | Domke, U. Wild, C. |
Title: | Radio advertising effectiveness |
Journal: | Admap
2005 : DEC, VOL. 40:11 (467), p. 30-33 |
Index terms: | advertising effectiveness radio industry Germany |
Language: | eng |
Abstract: | This article presents the findings from an extensive German radio research. |
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