search query: @journal_id 1775 / total: 237
reference: 11 / 237
| Author: | White, R. |
| Title: | Segmentation |
| Journal: | Admap
2006 : FEB, VOL. 41:2 (469), p. 14-15 |
| Index terms: | marketing segmentation |
| Language: | eng |
| Abstract: | Everyone segments markets. New techniques make it easier - and encourage marketers to drill deeper for better results. This paper gives advice on reaching the right targets. |
SCIMA