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| Author: | Miller, S.R (et al.) |
| Title: | Knee deep in the big muddy: The survival of emerging market firms in developed markets |
| Journal: | Management International Review
2008 : VOL. 48:6, p. 645-666 |
| Index terms: | emerging markets developed economies companies Latin America banking USA |
| Freeterms: | resource-based view geographic breadth local ethnic density |
| Language: | eng |
| Abstract: | This paper employs a resource-based framework (hereafter as: r-b-f.) to explore Latin American banks located in the United States. The r-b-f. is used to explain how the challenges of operating in a developed market can be overcome by subunits of emerging market firms (as: EMF). It is shown that an EMF subunit can draw on ethnic identity as a valuable and costly-to-imitate resource to achieve competitive parity (here as: c-p). Ethnic resources can be generated both from ethnically (as: e-ly.) similar customers and from e-ly. similar competitors in the local market. Moreover, the parent firm level local and non-local resources can help to achieve c-p. for the EMF subunits in that country. Yet, over expansion can lead to spreading local and non-local resources too thin, hence adversely affecting survival. |
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