search query: @indexterm PHILOSOPHY / total: 237
reference: 189 / 237
| Author: | Skipper, R. Hyman, M. R. |
| Title: | Evaluating and improving argument-centered works in marketing. |
| Journal: | Journal of Marketing
1987 : OCT, VOL. 51:4, p. 60-75 |
| Index terms: | MARKETING THEORY LOGIC PHILOSOPHY |
| Language: | eng |
| Abstract: |
SCIMA