search query: @indexterm PHILOSOPHY / total: 237
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| Author: | Anderson, P. F. |
| Title: | Relative to what - what is the question: a reply to Siegel |
| Journal: | Journal of Consumer Research
1988 : JUN, VOL. 15:1, p.133-137 |
| Index terms: | METHODOLOGY PHILOSOPHY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | A critique in reply to the view put forward by Professor Siegel concerning the interpretation of "critical relativism", which Siegel describes as "critical pluralism". The methodology for consumer research. The terminology used by Siegel. The internal inconsistency critique. Axiological relativism. The self-refuting critique, temporal relativism, and critical relativism. The naturalistic fallacy. |
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