search query: @indexterm PHILOSOPHY / total: 237
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| Author: | Siegel, H. |
| Title: | Relativism for consumer research? (comments on Anderson) |
| Journal: | Journal of Consumer Research
1988 : JUN, VOL. 15:1, p.129-132 |
| Index terms: | METHODOLOGY PHILOSOPHY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | A critique of the study of Paul F. Anderson `On method in consumer research: a critical relativist perspective', related to Anderson's terminology "critical relativism". Assessing the knowledge claims `critical of critical relativism'. The self-refutation problems. Normative judgements versus descriptive methodology, and the view that `critical relativism is not relativistic to the extent that it is critical'. |
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