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| Author: | Choi, J.P. |
| Title: | Mergers with bundling in complementary markets |
| Journal: | Journal of Industrial Economics
2008 : SEP, VOL. 56:3, p. 553-577 |
| Index terms: | mergers models markets bundling |
| Freeterms: | complementary markets |
| Language: | eng |
| Abstract: | A simple model is developed in order to analyze the effects of mergers in complementary system markets when the merged firm can engage in bundling. Particularly, analysed is the impact of (mixed) bundling on pricing decisions for existing generations of products, deriving welfare implications of mergers. The basic model is extended to analyze industry dynamics where the implications of mergers for innovation incentives and technical tying or compatibility decisions are explored. Also, considered is the possibility of counter-merger etc. |
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