search query: @indexterm Maintenance / total: 239
reference: 49 / 239
| Author: | East, R. |
| Title: | Decision making and habit in shopping times |
| Journal: | European Journal of Marketing
1994 : VOL. 28:4, p. 56-71 |
| Index terms: | DECISION MAKING SHOPPING MAINTENANCE |
| Language: | eng |
| Abstract: | Reports on the results from a consumer survey of shopping trips to supermarkets in England and Wales. Most people exhibit habits about when they do their main trip to the supermarket: 61 per cent have a usual day and 67 per cent a usual time of day. Most shoppers state they could shop at other times but give reasons for their actual times that reflect situational pressures such as the pattern of work and nearness to the weekrnd. Many people state that they deliberately avoid busy shopping times. |
SCIMA