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| Author: | Diller, H. |
| Title: | Euro-Key-Account-Management |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:4, p. 239-245 |
| Index terms: | ORGANIZATIONAL DESIGN ORGANIZATIONAL STRUCTURE EUROPEAN INTEGRATION CONSUMER GOODS INTERNATIONAL MARKETING |
| Language: | ger |
| Abstract: | Many companies in the consumer and investment goods markets are considering of internationalising their so far domestic Key-Account-Management because of the upcoming European Common Market. Strategic as well as operative tasks of the Euro-KAM are analyzed. A few suggestions about a better organization of Euro-KAM are included. |
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