search query: @author Porter, M. E. / total: 24
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| Author: | Porter, M. E. |
| Title: | What is strategy? |
| Journal: | Harvard Business Review
1996 : NOV-DEC, VOL. 74:6, p. 61-78 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | For at least a decade, operational effectiveness has replaced strategy at the forefront of management's concern. And indeed, there have been dramatic improvements in productivity, quality, and speed. The author of this article refocuses managers' attention on the main components of strategy: performing unique activities, choosing a strategic position, making the tradeoffs that underlie sustainability, and optimizing the fit of an entire system of activities. Managers who make the tough choices and preserve their companies' unique activities will forge a successful, sustainable strategy. |
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