search query: @indexterm macromarketing / total: 24
reference: 10 / 24
Author: | Roberts, K. Wensley, R. |
Title: | Explaining success: hard work, not illusion |
Journal: | Business Strategy Review
1997 : SUMMER, VOL. 8:2, p. 75-77 |
Index terms: | COMPANY PERFORMANCE SUCCESS MACROMARKETING |
Language: | eng |
Abstract: |
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