search query: @indexterm repeat buying / total: 24
reference: 8 / 24
| Author: | Gässler, R. Blum, L. Plewe, H. |
| Title: | Direkte Kundenbindung: Direktmarketing. |
| Journal: | Absatzwirtschaft
1998 : OCT, p. 115-124 |
| Index terms: | DIRECT SELLING CUSTOMER RELATIONS REPEAT BUYING QUALITY ADVERTISING EFFECTIVENESS |
| Language: | ger |
| Abstract: |
SCIMA