search query: @indexterm macromarketing / total: 24
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| Author: | Ahuvia, A. C. Friedman, D. C. |
| Title: | Income, consumption, and subjective well-being: Toward a a composite macromarketing model |
| Journal: | Journal of Macromarketing
1998 : FALL, VOL. 18:2, p. 153-168 |
| Index terms: | MODELS MACROMARKETING INCOMES CONSUMPTION PSYCHOLOGY WEALTH |
| Language: | eng |
| Abstract: | The article reviews, critiques and integrates three psychological perspectives on the relationship btw. wealth and subjective well-being. The perspectives dealt with are the comparative perspective, the goal attainment perspective and the hedonic perspective. In addition to providing a critical analysis, the article integrates these three perspectives into a single composite model. |
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