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| Author: | Sharma, A. |
| Title: | Trends in Internet-based business-to-business marketing |
| Journal: | Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 77-84 |
| Index terms: | Internet Business-to-business Industrial marketing Electronic commerce |
| Language: | eng |
| Abstract: | The paper examines the genesis of the Internet movement in business-to-business markets. The long-term impact of the increase ogf business-to-business utilization of the Internet on the marketing theory and marketing process is then discussed. |
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