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| Author: | Varadarajan, P. R. |
| Title: | Marketing in developing countries : the new frontier. |
| Journal: | Long Range Planning
1984 : DEC, VOL. 17:6, p. 118-126 |
| Index terms: | MARKETING MACROMARKETING DEVELOPING COUNTRIES UNDERDEVELOPED ECONOMIES INDIA |
| Language: | eng |
| Abstract: |
SCIMA